Industry – Fintech || Service – Website
FinCocktail, co-founded by Sayali Rai and Niyati Thaker, is the go-to destination for all things finance. Driven by a mission to empower India’s youth with financial literacy, it offers tailored solutions that simplify complex money concepts. Backed by a team of seasoned professionals, FinCocktail has guided thousands toward financial freedom.
Website
It was a proud moment for us to collaborate with a visionary brand like FinCocktail on their digital presence. In a fast-evolving financial landscape, they’ve consistently stayed ahead of the curve. We knew their website had to reflect just that.
From a fresh, imaginative first fold to clean infographics and a purposeful footer, every section was thoughtfully crafted. Our design focused on clarity, minimalism and seamless navigation.
The FinCocktail team asked us to create a website that is user-friendly and true to the brand’s look and feel. One that would convey their work effectively, allowing users to find the information they’re looking for without any hassle.
As we began planning their website, our aim was to first to understand how they currently function and how they wanted the website to help in further business growth. Among the many questions we had, a few are mentioned below:
- Who was their primary & secondary target audience?
- What services do they provide?
- Where did they want to lead users on their website?
Once we had all of these answers, it became easier for us to plan the website structure.
Next came the look and feel.
FinCocktail has a strong visual presence on Instagram with over an astounding 175K followers. Both partners have a unique tone of voice, and we wanted the website to reflect that. It was important to maintain uniformity across all their digital touchpoints.
Their tone of voice, style of dressing, and the way they write their Instagram captions—all of it played a role. We had to consider each of these elements while designing and creating content for the website.
Working on this website was a great opportunity for us as a team, and we’re super grateful for that.
If you want to stay updated with finance-led news, make sure to check out their website and follow them on Instagram & YouTube.
This project truly became a proud marker in what we truly do best—strategic thinking with a creative-first approach.
If you’re looking for someone to help you with your website and other digital platforms, connect with us today!
Email- [email protected]
Phone- +91 -84510 48466
