Industry – Industrial Chemicals || Services – Branding, Packaging & Social Media
Established in 2016, Platinum Industries Limited is one of India’s leading manufacturers of PVC and CPVC additives. As a listed company, they’ve carved out a strong and steady presence in the market. With a diverse portfolio of polymers, additives and lubricants, Platinum has become a trusted name across the country and beyond.
We had the opportunity to work on the branding of one of their key products—the CPVC additive, now called UniPack. Just like every project we take on, we prepared the right documentation to understand the product in detail. To do that, we dug deeper into understanding its applications. Several brainstorming sessions later, we had a clear direction. That upfront clarity shaped everything that followed.
Platinum’s UniPack was targeted towards manufacturers of pipes and fittings. We ensured that the logo and packaging were designed keeping their audience and their requirements in mind.
Our work extended to their social media too, where UniPack was the hero of the campaign. We created a launch trailer, a product explainer video and a feature-led carousel to break down its benefits. Every creative was designed to showcase the product in a unique light.
After working on the logo and packaging, our final touch was their brochure. We kept the superhero concept alive and showed all product specification that would be required by our target audience.
At our core, we aim to bring strategy and creativity together for every client. With Platinum, we got to push that even further. When the campaign got the kind of response it did, it reminded us why we do what we do.
If you’re looking for someone to build your brand or reimagine your digital presence, let’s talk. We’d love to create something great for you!
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Phone- +91- 84510 48466